VinPort Marketplace
Role: Lead Product Manager, Head of UI+UX Design, Branding, Marketing Strategy, Social campaign strategy
Timeline: Sep. 2019- Present.
Logo design
The VinPort Marketplace is a member-only online marketplace for retailers of fine & rare wines. VinPort Marketplace offers a more cost effective, efficient and interactive B2B wine wholesale experience.
The logo is intended to highlight the value of efficiency, delivery of service, and unboxing of new capabilities.
Color palette and iconography
Combines simple design strategy with impactful imagery and messaging.
Ui Layout
Designed to be as user friendly as possible. Superfluous design details are eliminated so that users may navigate confidently and efficiently through product listings. Traditional features and navigation that are expected from an e-commerce site are present. User experience navigation is focused towards finding specific wines without a headache.
Digital content strategy
The wine industry is generally “low-tech”. The goal is to balance imagery of technical innovation without causing anxiety of adoption. There is a desire to communicate sophistication, technical aptitude, and experience while maintaining a value of user focus. With so much red tape interfering with efficiency in the wholesale wine market, VinPort Marketplace adopts a decisive written strategy. It help users get what the need to run their business… a great selection of fantastic wines.
